Imagination has partnered with OptumInsight, one of the nation’s largest health and wellness companies, to relaunch Ignite, a quarterly, 24 page magazine that speaks directly to health care executives about insights in health care issues, regulations, industry trends, processes and solutions.
Ignite magazine reaches more than 10,000 C-level executives with the magazine and can also be found online at Ignite.optuminsight.com, where readers will find enhanced content and insights from OptumInsight leaders.
Imagination also conceptualized and launched the Ignite Health Transformation Forum LinkedIn Group to connect senior executives with each other and core healthcare issues. For immediate, real time updates, readers can follow OptumInsight on Twitter: Twitter.com/optuminsight.
“We are thrilled to partner with Optum on the relaunch of the Ignite thought leadership program,” says Jim Meyers, President and Founder. “It is our experience that the most highly integrated media projects result in the best customer experience. This project allows Imagination to combine its print, digital and social media expertise with its experience in creating high quality content for C-level executives in healthcare.”
The highly integrated program is essential for branding OptumInsight and showcasing the leading subject matter experts at the company.
