Custom Publishing | Custom Media | Imagination Publishing

recent posts

• 24

  Feb

  2012

  Social Media

  Facebook Brand Pages and Premium Ads

  by Jennifer Swann

  Not only does this coming Leap Day mean that this year will have 366 days instead of 365, but it also marks a long–awaited day for brands and advertisers on Facebook. The first–ever Facebook Marketing Conference (fMC) is scheduled for … Continue reading →

• 23

  Feb

  2012

  Strategy

  Your Creative Power

  by Jennifer Swann

  In her new book, Quiet: The Power of Introverts in a World that Can’t Stop Talking, author Susan Cain makes a case for the one thing you may not be getting enough of in your professional life: solitude. “In order … Continue reading →

• 16

  Feb

  2012

  Digital

  Email: Our Enduring Companion

  by Margaret Poe

  I get dozens of emails every day. Some I don’t read. Others I skim for a second or two. A very select few get a whole minute or more of my time — which seems like an eternity in the … Continue reading →

• 9

  Feb

  2012

  Broadcast

  The VW Beetle: It’s A Boy! (Or is it?)

  by Jennifer Swann

  Since I’ve started walking home from work, I’ve been forced to pay attention to the barrage of billboards that line offices, freeway overpasses, and even apartment buildings along Milwaukee Avenue on the near-West Side of Chicago. But despite the ubiquity … Continue reading →

• 7

  Feb

  2012

  Broadcast

  The Social Media Super Bowl

  by Tony Valdivieso

  If you missed the big game, well, you missed your chance to be a part of the largest television viewing audience in U.S. history. That’s right. On Sunday, Super Bowl XLVI became the most watched television program in U.S. history, … Continue reading →

• 1

  Feb

  2012

  Broadcast

  The Super Commercials vs. The Super Bowl

  by Mary Cusick

  To be honest, if the Bears aren’t in the Super Bowl I don’t care who is. That being said, commercial breaks are the real entertainment for me. Judging by the amount advertisers spend on these spots I don’t think I’m … Continue reading →

• 26

  Jan

  2012

  Social Media

  The Countdown is on for Facebook Timeline

  by Jennifer Swann

  Tuesday morning, Facebook announced on its blog that over the next few weeks, all Facebook users will need to start using the new Timeline profile, which first became available to app developers in September, users in New Zealand in early … Continue reading →

• 23

  Jan

  2012

  Print + Social Media

  Print Media: More Authentic Than Social Media?

  by Jennifer Swann

  “Personality and humanity are things you have to strive to get to shine through in the Internet era. That’s something all brands across the board need to work on,” said Elliot Aronow in a recent online interview with Fast Company … Continue reading →

• 17

  Jan

  2012

  Broadcast

  Commercial Athletes

  by Arianna Hermosillo

  Sports and marketing seem to go hand in hand. Remember the Burger King commercial featuring Shaq? And the “Be like Mike” Gatorade commercials? When it comes down to it, consumers like to see products that relate to their passions and … Continue reading →

• 11

  Jan

  2012

  Social Media

  Pinterest: The Newest Way Brands Create A Consumer Experience

  by Kara Murphy

  It’s Saturday night and I need inspiration for my outfit. No wait, I want to stay in and cook myself a nice dinner instead. Or maybe, I want to make a trip to Hobby Lobby and work on my latest … Continue reading →