Custom Publishing | Custom Media | Imagination Publishing

recent posts

• 21

  Jul

  2008

  Imagination

  Representing Data – NFL edition

  by Joel Witmer

  The visual representation of data (or ideas) is a pet interest of mine, so here is an interesting image of average Wonderlic scores by football position. The Wonderlic is a modified IQ test given to NFL players, where a 20 … Continue reading →

• 18

  Jul

  2008

  Print + Social Media + Strategy

  Take a Break to Recharge

  by James Meyers

  It’s been 14 years since I started Imagination so I treated myself to a four-week vacation—nothing special, just a chance to get away and unwind. If you’re like me, one week just doesn’t do it, as it typically takes three … Continue reading →

• 10

  Jul

  2008

  Strategy

  What Message Are We Sending?

  by Imagination Publishing

  Andrea Scott, our Director of Talent, and I attended a class recently titled “Living the Brand,” which was held at the Kellogg School of Management at Northwestern through the Human Capital Institute. As only the best class can do, we … Continue reading →

• 9

  Jul

  2008

  Print

  A ‘Real’ Journalism Opportunity

  by Imagination Publishing

  A former co-worker of mine recently lamented that by working for a custom publisher, I, and others who have left traditional publishing, lost the opportunity to do “real” journalism. His argument is that because I work for an agency with … Continue reading →

• 2

  Jul

  2008

  Social Media

  All Together Now

  by Imagination Publishing

  I have a favorite new book, and in light of the new David Sedaris release, I’m shocked that it’s taken pole position this holiday weekend. I mean, I really love David Sedaris like I love cheese fries and a good … Continue reading →

• 1

  Jul

  2008

  Digital + Print

  More Award-Winning Work!

  by Michelle OHagan

  More awards here today … Imagination was recognized in nine categories in the Magnum Opus Awards , the leading industry award program dedicated exclusively to custom publishing. There are more than 200 categories, with a single Grand, Gold, Silver and … Continue reading →

• 26

  Jun

  2008

  Strategy

  Sometimes, You Just Want The Cake

  by Michelle OHagan

  In an earlier post, I referred to winning industry awards as icing on the cake–i.e. awards aren’t the motivation for the work we do; the clients’ business objectives are. Remember those business objectives (the cake), because those are what people … Continue reading →

• 26

  Jun

  2008

  Digital + Print

  EXCELlence at Imagination

  by Michelle OHagan

  Awards are nice. Especially when they come from your peers. Of course, awards aren’t the reason why we produce the work or the content; but an award is like tasty icing on the cake when a bunch of professionals judge … Continue reading →

• 21

  Jun

  2008

  Social Media + Strategy

  Where Do You Work?

  by Bud Cadell

  Virgin Media re-branded over 1,000 offices in the UK recently, focusing on the whimsy of their brand and the average age of their call-center employees (23). According to them, they wanted to make communal spaces more integrated and encourage divisions … Continue reading →

• 20

  Jun

  2008

  Broadcast

  Friday Afternoon Fun

  by Joel Witmer

  Below is a good example of the power of editing and sound in video. With the right music and the right look, a comedy as legendary as Ferris Bueller’s Day Off can be recast as a creepy film about…well, I’m … Continue reading →