It’s time to shift gears. 2010 is not a continuation of 2009.
After slugging our way through 2009, 2010 has started with a bang. In the past two weeks, we have seen an outpouring of new business opportunities from both existing clients and from prospective new clients. It’s encouraging that the interest and excitement is coming across the board from financial services, to package goods, to technology and even from a few associations.
Clearly, some marketers have shifted gears from being hunkered down and cautious to taking advantage of opportunities to spring-to-life while many of their competitors are still in the wait and see mode.
It’s starting to feel like 2010 is going to be a year of renewal and excitement for smart, opportunistic companies. Just the way we like it at Imagination!
