Marketing and advertising are the glue that connects any business to their target markets. While there have been many successful strategies, a million more have not acquired quite the kind of attention CMOs had planned for. That is why there are sites that document the good, the bad and the ugly of the advertising world. As an insider of this industry, it is extremely important to see who is doing what and when, no matter how absurd or ingenious a campaign may be.
Hence, the ever resourceful and always enlightening list of great advertising news sites to follow. I for one am an addict to most of these sites and check in on them to get my daily dose of advertising. For the best news of the industry, check these sites out:
AdWeek
From Hilarious ‘Ads of the Day’ to ‘Trailer Mashups,’ this site has everything from TV, technology, branding, and even an entire section of freaky ads in their ‘AdFreak’ category.
Wired
Magazine turned website, this online publication offers so much more than its print version. On any given day, Wired presents to its audience anything that a tech and advertising fanatic would need to know.
Mashable
Mashable features a social media, tech, business, entertainment, and US & World section. Ultimately, the sum of these sections could possibly result in a pretty great advertising strategy. By being aware of what is going on in each of these categories, Mashable delivers outstanding resources to advertising, tech and news junkies alike.
AdAge
From the 411 on agency news, the ins and outs of leaders in the industry, as well as CMO strategy advice, AdAge provides the most content about the industry. If you are looking to dig into a long, informational breakdown about this year’s best iPad Apps or an analysis of the usefulness of measuring online ad exchanges, this is the site for you.
What is your favorite source for Advertising News?
