Via Business Week:
David Armano (@armano), VP of Experience Design at the Chicago marketing consultancy Critical Mass, posted an enigmatic tweet on his Twitter feed. “Hey everyone. I am going to need a very BIG favor from you. It’s going to be asking a lot. I’ll let you know more very soon.” A few minutes later he posted a request for help for Daniela, an acquaintance in a bad situation.
Sadly, we’ve all heard similar stories before. But what happened next was nothing short of phenomenal. Armano’s network of 8,150 followers swung into action, spreading the word about Daniela. Within a few hours, donations had reached $5,000. This morning, donations have topped $11,700, and there’s probably more to come.
