As a rejoineder to the post below ZenithOptimedia released its global ad-spending report yesterday and the news is not good for the magazines or newspapers. They are projecting a year-over-year decrease in ad spending of 6.9%, the largest drop since they began tracking in 1980. ZenithOptimedia forecasts spending on newspapers to fall 12% to $107 billion and spending on magazines to fall 11% to $49.1 billion.
The only bright spot is online, where ad spending is expected to increase, albeit with a few caveats marketers will want to pay attention to:
* Search ads should rise by 9%.
* Classified should rise by nearly 2%.
* Display ads should fall by nearly 2%.
* Newer forms of advertising, such as Internet video and podcasts, are projected to rise by double-digits.
* However, these forms represent only 12% of the online ad market.
