After taking a look at TOMS’ social media efforts for the most recent issue of Orange magazine, two of our staffers—Rene Ryan and Kelley Hunsburger—were eager to get their hands on (and feet in) a pair of the charitable slip-ons.
As a company of marketers and content developers, we are trained to be critical when we interact with a brand from start to finish—in this case, beginning on the TOMS Shoes website, continuing through delivery and ending when the product was finally in our hands.
Rene and Kelley (who ordered red and navy pairs, respectively) were quite pleased with the customer experience TOMS provided both online and in the design and delivery of the shoes. “The site is easy to navigate, TOMS communicated with me via email when the color I wanted was out of stock, and they are hands down the most comfortable kicks I’ve ever owned,” Rene said. “Plus, I love knowing that a child in a developing country is wearing a pair, too, just because of my purchase.”
Don’t forget to sign up for the latest issue of Orange magazine to find out more about the charitable marketing efforts behind TOMS Shoes and see more thoughts from the custom media professionals at Imagination.
