I just came across this video. Titled “Please Don’t Vote – Tell 5 Friends,” its content is clever, funny, urgent and–best of all–relevant. It also contains no fewer than three calls to action.
It is the definition of viral marketing.
22
Oct
2008
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Are you saying that viral success is a call to action(s)? I think that’s part of it. But there’s some other elements needed for viral to become viral: http://publicaffairs2point0.wordpress.com/2008/10/22/viral-success/
Let me know what you think.
Hi Jesse: Also recommended for viral success is “content is clever, funny, urgent and–best of all–relevant.” And, as you correctly stated in your own post (http://publicaffairs2point0.wordpress.com/2008/10/22/viral-success/), personal, surprising and easy-to-forward also should be in the mix.